This company used Social Media, more precisely Facebook, in order to offer their potential customers a special experience.
They did something out of the ordinary as they gave people the opportunity to download a physical copy of their personal Facebook profiles in a book format, so that all the things they share in there won’t get lost or forgoten.
Considering the rapid development of technology, what is physical, like holding a book, or a newspaper, still brings a much more sensible perpective, in terms of the impact it has on people, both literally and figuratively.